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마케팅- , 마케팅-경영경제레포트 , 마케팅
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Marketing Plan for Panda Express
Contents
Overview of Panda Express
Mission Statement
Internal Analysis
SWOT / Portfolio of Current Products
Situational Analysis
STP / Competitive Analysis
Marketing Strategy
4P Mix
Overview of Panda Express
Since 1983
Fast Casual Restaurant Chain Serving American Chinese Cuisine
1317 Restaurants
No MSG
Higher Paid
Mission Statement
Deliver exceptional Asian dining experiences
by building an organization
where people are inspired to better their lives
Internal Analysis - SWOT
- Provide a quick ordering system
- Sleek and clean interior
- Convenient take-out
- In a variety of foods able to be
eaten at once
Strength
Weakness
Opportunity
Threat
-Food containing artificial flavor
-Poor packaging
-Distribution chains only in certain
areas
-Originating in the raw material
supply problems
- Differentiated not on the
domestic Chinese restaurant
buffet…(drop)
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