호텔경영,호텔마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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작성일 22-12-08 23:56본문
Download : 호텔경영,호텔마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt
레포트/경영경제
Hotel Preference(Recognition) Analysis
Main Hotel-Haeundae Grand Hotel
Competitors-Westin Chosun & Paradise
SWOT Analysis (Haeundae Grand Hotel)
Marketing Strategy Analysis
Suggestion
Hotel Preference (Recognition) Analysis
Hotel Preference (Recognition) Analysis
The statistics of survey
Hotel
Sum
grade
Rank
Westin
Chosun
817
3.99
1
Grand
606
2.96
3
Novotel
559
2.73
4
Paradise
764
3.73
2
C-crowd
549
2.68
5
grade(1-very low, 5-very high)
Hotel Preference (Re...
Hotel Preference(Recognition) Analysis
Main Hotel-Haeundae Grand Hotel
Competitors-Westin Chosun & Paradise
SWOT Analysis (Haeundae Grand Hotel)
Marketing Strategy Analysis
Suggestion
Hotel Preference (Recognition) Analysis
Hotel Preference (Recognition) Analysis
The statistics of survey
Hotel
Sum
grade
Rank
Westin
Chosun
817
3.99
1
Grand
606
2.96
3
Novotel
559
2.73
4
Paradise
764
3.73
2
C-crowd
549
2.68
5
grade(1-very low, 5-very high)
Hotel Preference (Recognition) Analysis
Week Brand
Low Image
NEW Suggestion
Main Hotel - Haeundae Grand Hotel
Main Hotel-Haeundae Grand Hotel
`Brand image
Formulation(easily
approach for the
public) & dividing
management`
Hotel Management Idea
Main Hotel-Haeundae Grand Hotel
Hotel scale
Haeundae Grand Hotel
Open date
May 30, 1996
Location
651-2 Woo-dong, Haeundae-gu, Busan
Number of room
320 rooms
Parking lot
About space for 1,000 cars to park
Classifying Hotel
▶Level of services: World…(투비컨티뉴드 )
호텔경영,호텔마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , 호텔경영,호텔마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , 호텔경영 호텔마케팅 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
호텔경영,호텔마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
설명
호텔경영,호텔마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
Download : 호텔경영,호텔마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt( 31 )
호텔경영,호텔마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
순서
다.